Search Engine Optimisation (SEO)
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Introduction to SEO
What is SEO?
What does this course cover?
About indexing
3 lessons
Search Algorithms
What is a Search algorithm?
The meaning of a query
Relevance of content
Quality of content
Usability and speed
Context and user settings
Introducing Google Search Console
7 lessons
On-page SEO
What is on-page SEO?
Writing content for search engines
Meta titles and descriptions
HTML tags
Domains, URLs and internal linking
Optimising images and video for SEO
Schema, snippets and 'Position #0'
7 lessons
Technical SEO
What is technical SEO?
HTML responses
3xx redirects
Broken links, 4xx and 5xx errors
Sitemaps
Noindex and Nofollow
Identifying and fixing technical issues
7 lessons
Speed, Usability and Security
What is page experience?
Mobile usability
Core Web Vitals and page speed
HTTPS and security issues
Manual actions
5 lessons
Backlinks and Authority
What is a backlink?
Measuring backlinks
Negative SEO and toxic links
Getting more backlinks
4 lessons
Planning, Tracking and Reporting
Why plan and track performance?
Planning and research
Using Google Search Console
Launching your strategy and setting targets
Rank tracking
Competitor analysis
Developing your SEO strategy
Visualising your performance
8 lessons
End of Course Quiz
End of course quiz
1 lesson, 1 quiz
Planning, Tracking and Reporting
Developing your SEO strategy
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