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Learn about how to work with search engines, and get the best out of them. This course is intended for those who are looking to learn how to plan and execute an SEO strategy, or for those with some knowledge to get more depth of understanding.
Introduction to SEO
Learn the fundamentals of SEO, why people do it, and what this course covers.
Lessons
What is SEO? What does this course cover? About indexingSearch Algorithms
Learn how search algorithms work, and how they decide which web pages to rank highly.
Lessons
What is a Search algorithm? The meaning of a query Relevance of content Quality of content Usability and speed Context and user settings Introducing Google Search ConsoleOn-page SEO
Learn about how content structure, organisation and markup can aid you in increasing your relevance to search algorithms.
Lessons
What is on-page SEO? Writing content for search engines Meta titles and descriptions HTML tags Domains, URLs and internal linking Optimising images and video for SEO Schema, snippets and 'Position #0'Technical SEO
Learn how to identify and fix issues with the coding of your site to improve performance.
Lessons
What is technical SEO? HTML responses 3xx redirects Broken links, 4xx and 5xx errors Sitemaps Noindex and Nofollow Identifying and fixing technical issuesSpeed, Usability and Security
Learn how the speed, usability and security of your website are important to getting better rankings in search results.
Lessons
What is page experience? Mobile usability Core Web Vitals and page speed HTTPS and security issues Manual actionsBacklinks and Authority
Learn how links from other high-performing sites can provide valuable authority and better ranking in search results.
Lessons
What is a backlink? Measuring backlinks Negative SEO and toxic links Getting more backlinksPlanning, Tracking and Reporting
Learn how to track the progress and performance of your SEO efforts, and our recommended tools to use.
Lessons
Why plan and track performance? Planning and research Using Google Search Console Launching your strategy and setting targets Rank tracking Competitor analysis Developing your SEO strategy Visualising your performanceEnd of Course Quiz
Test your knowledge with our quiz. You’ll need an 80% mark to pass and gain your certificate.