Please contact the course administrator to sign up for this course.
Creating an effective and clear marketing strategy is key to ensuring your marketing activity is focused and provides the best performance. This course explains what a marketing strategy is, what it should contain and provides a template for building your own.
Introduction to marketing strategy
Learn what a marketing strategy is, and why a business needs one.
Lessons
What is a marketing strategy? What does this course cover? Why do I need a marketing strategy?Defining success
Learn why defining your success is essential before building your marketing strategy, and what that success might look like.
Lessons
What does success look like for you? Measuring success with lead generation Measuring success with ecommerce Measuring success with SaaS or subscriptions Starting your marketing strategy with a business summaryIdentifying your audience
Learn why finding out more about your audience can help you find and engage them with your marketing activities.
Lessons
Who are your customers? Creating customer personas Developing your personasCompetitor analysis
Learn why analysing the competition can help you stand out, and improve your marketing strategy.
Lessons
SWOT analysis Identifying your closest competitors Finding your USPDefine your messaging
Learn how to highlight the strengths of your product or service, and give yourself a competitive edge.
Lessons
What do you do best? Cognitive Biases Tone of voice Building consistency and your key messaging Creating your brand identityMarketing channels
Learn about the different marketing channels available to you, and how to best use them to grow your business.
Lessons
Choosing your marketing channels Paid search/SEM SEO Content marketing and PR Social media Podcasts TV, Radio and PrintCreating KPIs and tracking success
Learn how to create targets and KPIs for your business, so you can measure the success of your strategy.